<beep-beep-ba-deep-deep-doop>
“Hello?”
It’s me.
“Who?”
You.
“What?”
Us.
“Seriously. Who is this?”
I’m you from the future.
“No you’re not.”
I am. Listen. I don’t have much time.
“Huh?”
Calling across time and space isn’t cheap. You’ve got to listen to me.
“Dude. Who is this?”
Remember when things weren’t looking great? It seemed like no matter what you did, the business wasn’t moving forward fast enough? You questioned whether or not the writing stuff was worth it?
“Stop. Stop. Stop. Who are you?”
I just wanted to let you know that it’s worth it. Everything pans out. You did well to provide for your family. Julie is still as wonderful as ever. All the kiddos survived. Nolan, Ivy, Dawson, Maggie—all have kids of their own now. Miles and Lewis are still figuring it out. [laughing] Congrats, grandpa.
silence
Short time now. The next twenty odd years aren’t really a cake walk. They weren’t meant to be. But man, it’s beautiful.
“What do you mean?”
I can’t tell you anything. But I do want to remind you how good you have it. You’re strong enough. Strong enough to carry your own problems, and you can carry others’ too. As Morgans, we’re only good at a few things. We can lift though.
“Please tell me something else.”
Time nearly out. This is the first and last time you’ll hear from me. I’m not going to be able to call again.
“I…don’t know what to say. What do I do now?”
It’s not so much about the doing as the living. If anything, love who you are. The future will take care of itself. I’ve got to go now.
“I understand, but you have to tell me…”
I can’t, Morgan. Stay solid. Take action. And for crying out loud, be kind.
“That can’t be the onl..”
click
housekeeping
Site Updates ✨ — If you haven’t gone to my site before, or it’s been a while, I’ve refreshed a few pieces of it. Feel free to give it a look.
Nerd Alert 🚨 — You know that I read a lot of books on writing and advertising. This is one of my new faves. The examples are instructive and I found myself thinking more than once, “I should totally do something like this with my business.”
B2B Brand Building 🏗️ — The Uncensored CMO podcast is a must listen for anyone, but this episode in particular really spoke to me.
A Minute with Rory 📺 — You can’t go wrong with spending a minute or two with Rory Sutherland, one of the head honchos at Ogilvy.
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc5359ff2-3bf5-4ffd-9c78-238709b4faca_1840x1887.png)
I always love your writing Morgan. This one landed for me… right between the eyes… and hit kinda hard. And I needed it. Thanks for sharing your thoughts and brilliance with me and the world.